Did you know that your comments play a vital role in the success or failure of a blog or web buisiness?
For as far back as I can remember, and that is a mighty long time, businesses have asked for comments from their customers. There are several purposes; but primarily it is to communicate with their clientele in order to evaluate their own performance. A happy customer is the best advertising a business can have.
Today, it is more crucial than ever. Online businesses can measure how many people visit their websites, but getting the word out to new clientele is a challenge all face. The more competition there is out on the wide wide world of the web, it becomes very difficult for the smaller business to get exposure.
When you did your last search online for a particular item or business or even basic researching a question, how many links show up? Hundreds and thousands of links will appear for most of your searches. How many do you click on or visit? Do you give your attention to just the first page or two of links or do you check each one? Most people don’t go beyond the first ten or twenty results that show up in any of the popular search engines like Google or Yahoo. So how do the smaller, lower ranking sites get found or get exposure?
Many people do not know that the search engines send out automatic spiders or crawlers that routinely visit all the domains on the internet. These computerized ‘bots’ (robotics) go to the domain and seek out all kinds of data and from their analysis, the domain will get ranked higher or lower in the search engine.
Among the things that these ‘bots’ measure and analyze is the amount of traffic AND the amount of activity happening on the site. Blogs become popular not because of the number of visitors, but because of the ACTIVE visitors. Blogs that have frequent posts and visitors who make comments rank higher than those sites that sit stagnant.
Many businesses have figured out that if they include a blog on their domain or otherwise allow customers to make posts and comments, that it will help them to secure more visibility and draw in more traffic. This is a great advertising tool. If you have your own website, you may wish to incorporate a blog or comment area.
So, next time you visit a blog like this one, head on down to the comments or read comments link and let your voice be heard. Be it good, or bad, or ugly, your opinion is important.