About 15 years ago, I was interviewed by the editors of Arts & Crafts Magazine, a leading ceramic publication at that time. During the interview, I was asked what I saw for the future of ceramics. I prophesied that in order to survive, Ceramic Shops/studios would need to turn to the internet in order to compete and succeed.
Today, I repeat the mantra. It is imperative that you utilize the internet in promoting your business and your product. Everyone, whether you are a fully functioning store, a home studio, a hobbyist wanting to sell some wares, or someone making and selling finished items on any scale, the web can make the difference of coasting along or really succeeding. Buyers are loving the ability to search the net and find new products and ideas, they are loving the convenience. Don’t you want to receive part of the millions of dollars being spent daily on the internet?
It does not have to be fancy, but an internet presence with your own website is crucial. It is no longer the matter of saying, ‘maybe one of these days’ – it is NOW. The future is here. Face it, you are using the internet-you’re here, so why limit yourself to only doing the surfing and buying?
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